The New Ouji Overview Part 1: Terminology

Apr 18, 2017

lolita (left), ouji (right)


After several years of putting off the original Ouji Overview, I decided to start from scratch with a new and improved Ouji Overview! I hope you find this version more in-depth, but I've left the old one up if you prefer to read that one instead.

What Is Ouji?

Ouji/ouji-sama/王子, literally "prince" in Japanese, is the more masculine clothing style that is often associated with lolita fashion. Dresses aren't your thing? Don't worry, even if the style is more masculine, it can be worn by all genders. Ouji includes a wide variety of looks often combining pirate, punk, cute, and/or gothic elements.

Synonymous style terms include:
-ouji style
-prince style

Or it can be referred to as the all encompassing terms:
-boystyle/boys style
-men's style

Ouji style is based on the menswear mainly from the historic eras of the 18th and 19th centuries and adds a modern, fanciful details to it. The most important element of an ouji outfit is pants. Like lolita, there is a wide variety of substyles and themes which I will go into detail in later parts.

varieties of ouji

Why Not Kodona?

Though the term "kodona" is widely used in the online international communities, "kodona" is not the proper term for the style. The term kodona has previously been sourced from a Gothic & Lolita Bible interview with Plastic Tree's vocalist Ryutaro to describe his personal style. However, this is incorrect. I asked several fluent Japanese readers to read the interview and according to them the word kodona does not even appear in the spread. Nobody really knows why the international community latched onto the word kodona.
Ryutaro's interview from Gothic & Lolita Bible Vol. 1
The origin of kodona is still unknown to this day. Googling any variation of 大人 (otona) + 子供 (kodomo) will fetch zero relevant results. If you were to go to Japan and ask a lolita off the street about kodona fashion, most likely they would have no idea what you are talking about. We've even asked brand designers in person and they don't know what kodona means. Alice and the Pirates designer Tomomi Nakamura, also known as Cathy, refers to the style either as men's style or ouji style. The term kodona doesn't translate well into English either. It would be the equivalent of calling yourself an adult child which has negative connotation.


Some terms and abbreviations often seen in online communities.
AATP: abbreviation for the brand "Alice and the Pirates", one of the more popular brands for ouji items; Japanese equivalent “A/P” or “A&P”
BPN: abbreviation for the brand "BLACK PEACE NOW"
CC: abbreviation for “Closet Child”, a second-hand Lolita store
CoF: abbreviation for “Closet of Frills”, a Facebook group that is the most active place to post coordinates
community: a group of people having the same interest, in-person or online; often abbreviated to “comm”
coordinate: an outfit; often abbreviated to “coord” or “code (コーデ)”
DS: abbreviation for "direct sale"
EGA: abbreviation for "elegant gothic aristocrat" which refers to one line of Moi Meme Moitie
gay: 基佬 "ji lao" slang for what the Chinese call ouji, this is the most common term on Taobao; sometimes seen as handsome gay 帥基 "shuai ji"
GL&B: abbreviation for the publication "Gothic & Lolita Bible"
IW: abbreviation for the brand "Innocent World"
Mbok: Japanese auctions site; short for “mobile auction” because the site is primarily accessed on a phone
MmM: abbreviation for the brand "Moi-Meme-Moitie"
ouji accessory: joke term from this video
OTT: abbreviation for “over the top”
PT: abbreviation for "pants"
SS: abbreviation for "shopping service", someone you pay to buy something for you
Taobao: a Chinese marketplace similar to Amazon where one can buy items from individual shops
WTB: abbreviation for "wanting to buy"
WTS: abbreviation for "wanting to sell"
WTT: abbreviation for "wanting to trade"
WW: abbreviation for the secondhand shop "Wunderwelt"
Y!J: abbreviation for “Yahoo!Japan” auctions

Related Styles

Boystyle is an umbrella term for multiple styles, ouji included. All ouji is boystyle, but not all boystyle is ouji. If ouji isn't your taste, try checking out some of these related styles.


Lolita fashion is the "sister" style to ouji. Despite being very similar to each other, ouji is not considered lolita because lolita dresses are defined by the silhouette of wearing a petticoat. It is incorrect to refer to ouji style as "ouji lolita/kodona lolita/boy lolita" or "brolita" because no petticoats are used in ouji.


Mana in femme aristocrat (left) and homme aristocrat (right)
The terms ouji and (gothic) aristocrat are used interchangeably with each other, often incorrectly. While they both share eras of influence, the former adds fantasy and child-like fun to a vest and knickerbockers, while the latter aims to be more historically accurate with a mature elegant feeling. There are femme and homme versions of aristocrat. Information in this ouji guide can be applied to masculine aristocrat as well.

Gothic/Punk/Visual Kei

Visual kei band Versailles wearing costumes designed by Alice and the Pirates
The gothic and punk subcultures are well-known, so I won't bother explaining them here. The Japanese goth and punk aesthetic puts a softer and/or more elegant spin on the styles due to cultural differences and the influence of kawaii culture.
I'll liberally mention visual kei here as well since most of it has gothic and punk influences, only bolder for stage purposes. Visual kei is an overall bold look with large emphasis on styling hair and makeup. It is not uncommon to see ouji clothing used in visual kei or visual kei styling elements used in ouji style.
  • Resources: None that I would recommend. Just look at a band you like and take inspiration. 


     “Neo Classical Goth” Harajuku Style by Tokyo Fashion
    Dandyism started in the 18th century originating in the Western hemisphere. A very simplified  definition for dandy is a formally and fashionably dressed individual. The look of a dandy changes as fashion evolves. To a small degree, some forms of ouji can be considered a minor form of dandyism.


    Dansou model ROOT modeling ouji style for Alice and the Pirates
    Dansou is not a specific clothing style, but the action of a person, usually female, crossdressing as a male in a strictly fashionable sense. The goal is to pass as male, so non-clothing elements such as makeup, hair, and posing need extra attention. Dansou can wear ouji style, but not all oujis are dansou.

    Want to mix and match all of these things? No problem, there will be overlaps. Style is limitless, so don't get too worked up with labeling yourself.

      Additional Ouji Resources

      ← Table of Contents  |   Part 2 →

      Coordinates 14-19

      Apr 10, 2017

      These are actually old coords from the latter part of 2016. My posts are really out of chronological order and I don't think that's going to be fixed any time soon, ha...


      This is the whole coordinate from my Dream Holic review. I coincidentally ran into the end of a cosplay meetup at the local mall.
      Hair clips: ? taobao brand - it's been a few years and there's no tag, so I forgot the name of the store
      Cutsew: KOKOKIM Fall in Chocolate Turtleneck
      Salopette: Angelic Pretty Melty Royal Chocolate Salopette
      Wrist Cuffs: Pumpkin Cat Eat Chocolate Gain Weight Wrist Cuffs
      Socks: Baby, the Stars Shine Bright Torchon Lace OTKs
      Shoes: Alice and the Pirates Clara Boots


      Blouse: Atelier Boz Aife Blouse
      Vest: Atelier Boz Edmund Sleeveless Jacket
      Pants: Alice and the Pirates Wide Pants
      Shoes: Na+H Platform Boots


      I love gothic aristocrat with long skirts. Unfortunately, it's hard for me to wear often because the skirts from most brands are too long on me even with 4+ inch platforms on. Because it's a tripping hazard on me, I'm selling this gorgeous bustle skirt on my LaceMarket!
      Jacket: Atelier Boz Kreios Short Jacket
      Blouse: Atelier Boz Halphas Frill Blouse
      Corset: Na+H Bone Short Corset
      Skirt: Atelier Boz Reveur Long Skirt
      Accessories: Atelier Boz glasses chain, official Bayonetta glasses, Na+H butterfly brooch


      What I changed into from #16, so I wouldn't fall on my face outdoors.
      Jacket: Atelier Boz Gilford Swallowtail Jacket
      JSK: Moi Meme Moitie Divine Cross Print JSK
      Necklace: Moss Marchen Rosary
      Tights: offbrand
      Shoes: offbrand


      Blouse: Sheglit Frill Blouse with Jabot
      Jacket: Atelier Boz Gerard Rider Jacket
      Skirt: BLACK PEACE NOW asymmetrical lace skirt
      Tights: offbrand
      Shoes: offbrand


      The more I look at this picture, the more I don't like it. Turns out the fit of the jacket is too large on me, but the cape part is so cool that I don't want to part with it...tough decisions.
      Hat: Corgi-Corgi Police Hat
      Jacket: EXCENTRIQUE Spencer Cape Jacket
      Blouse: Lapin Agill
      Pants: offbrand
      Belt: Alice and the Pirates Buckle Belt
      Shoes: Alice and the Pirates Roll-top Long Boots