|lolita (left), ouji (right)|
TerminologyAfter several years of putting off the original Ouji Overview, I decided to start from scratch with a new and improved Ouji Overview! I hope you find this version more in-depth, but I've left the old one up if you prefer to read that one instead.
What Is Ouji?Ouji/ouji-sama/王子, literally "prince" in Japanese, is the more masculine clothing style that is often associated with lolita fashion. Dresses aren't your thing? Don't worry, even if the style is more masculine, it can be worn by all genders. Ouji includes a wide variety of looks often combining pirate, punk, cute, and/or gothic elements.
Synonymous style terms include:
Or it can be referred to as the all encompassing terms:
Ouji style is based on the menswear mainly from the historic eras of the 18th and 19th centuries and adds a modern, fanciful details to it. The most important element of an ouji outfit is pants. Like lolita, there is a wide variety of substyles and themes which I will go into detail in later parts.
|varieties of ouji|
Why Not Kodona?Though the term "kodona" is widely used in the online international communities, "kodona" is not the proper term for the style. The term kodona has previously been sourced from a Gothic & Lolita Bible interview with Plastic Tree's vocalist Ryutaro to describe his personal style. However, this is incorrect. I asked several fluent Japanese readers to read the interview and according to them the word kodona does not even appear in the spread. Nobody really knows why the international community latched onto the word kodona.
|Ryutaro's interview from Gothic & Lolita Bible Vol. 1|
DictionarySome terms and abbreviations often seen in online communities.
AATP: abbreviation for the brand "Alice and the Pirates", one of the more popular brands for ouji items; Japanese equivalent “A/P” or “A&P”
BPN: abbreviation for the brand "BLACK PEACE NOW"
CC: abbreviation for “Closet Child”, a second-hand Lolita store
CoF: abbreviation for “Closet of Frills”, a Facebook group that is the most active place to post coordinates
community: a group of people having the same interest, in-person or online; often abbreviated to “comm”
coordinate: an outfit; often abbreviated to “coord” or “code (コーデ)”
DS: abbreviation for "direct sale"
EGA: abbreviation for "elegant gothic aristocrat" which refers to one line of Moi Meme Moitie
gay: 基佬 "ji lao" slang for what the Chinese call ouji, this is the most common term on Taobao; sometimes seen as handsome gay 帥基 "shuai ji"
GL&B: abbreviation for the publication "Gothic & Lolita Bible"
IW: abbreviation for the brand "Innocent World"
Mbok: Japanese auctions site; short for “mobile auction” because the site is primarily accessed on a phone
MmM: abbreviation for the brand "Moi-Meme-Moitie"
ouji accessory: joke term from this video
OTT: abbreviation for “over the top”
PT: abbreviation for "pants"
SS: abbreviation for "shopping service", someone you pay to buy something for you
Taobao: a Chinese marketplace similar to Amazon where one can buy items from individual shops
WTB: abbreviation for "wanting to buy"
WTS: abbreviation for "wanting to sell"
WTT: abbreviation for "wanting to trade"
WW: abbreviation for the secondhand shop "Wunderwelt"
Y!J: abbreviation for “Yahoo!Japan” auctions
Related StylesBoystyle is an umbrella term for multiple styles, ouji included. All ouji is boystyle, but not all boystyle is ouji. If ouji isn't your taste, try checking out some of these related styles.
|Mana in femme aristocrat (left) and homme aristocrat (right)|
|Visual kei band Versailles wearing costumes designed by Alice and the Pirates|
- Resources: Gothic Charm School
- Resources: None that I would recommend. Just look at a band you like and take inspiration.
|“Neo Classical Goth” Harajuku Style by Tokyo Fashion|
- Resources: Dandyism.net
|Dansou model ROOT modeling ouji style for Alice and the Pirates|
- Resources: Dansou
Want to mix and match all of these things? No problem, there will be overlaps. Style is limitless, so don't get too worked up with labeling yourself.
Additional Ouji Resources
- Ouji Armoire: A large gallery of "official" images including stock photos, magazine scans, and brand blog photos.
- Lolita Updates: A group that posts about new releases.
- Ouji 101 by Neogrotesk: The "original" ouji guide as I like to refer to it. Images are broken.
- Boystyle: Wearing the Pants in Lolita Fashion by F Yeah Lolita: It is a bit outdated, but still has some good pointers and older examples.
← Table of Contents | Part 2 →