When Dream Holic first appeared around 2012, I was impressed with the quality of their pictures. Previously, I had seen some of them in person being worn by Lillith and they looked great on her (probably because she always looks cute). I never ordered one on my own though since shipping was ridiculously expensive for one wig. One day, someone posted a group order on Facebook, so I decided to finally purchase a very girly for whenever I have random sweet lolita urges. I ordered the Hime Ringo style in the Chocolate colorway. It's a bob base with two detachable clip-in ponytails.
|The main stock photo for the Hime Ringo wig|
OrderingTheir store was still on Etsy when this group order happened. Recently they had to move onto Storenvy, so the pricing may be different now. Browsing the Dream Holic shop was the most headache inducing process ever. First of all, despite the store's pictures being very pretty to look at, these pictures are absolutely terrible as stock photos.
Second, for some reason lolita wig shops have to come up with ridiculous names for their colors. Usually half of the names don't make sense. Keep in mind, they have 40+ different colors. Each wig has a different range of colors, so if you like one color, it may or may not come in a style you'd like. The color chart isn't posted anywhere on their store; it's in one of their Facebook albums, so I had to inconveniently switch between their tabs of their shop and Facebook to try to decipher what I was trying to buy. I went for the chocolate brown because it seemed straightforward enough.
|color sample for Chocolate|
|stock photo for Sweet Olive and Chocolate colorways|
TimelineAugust 30: Order placed.
October 12: Wigs shipped from China.
October 17: Wigs arrived in the US.
ReviewMy group order host mentioned that Dream Holic asked for a $150 shipping deposit up front and once everything was shipped, Dream Holic would refund the difference. This is a potentially dangerous way to handle shipping, but they did process the refund in the end. According to my host, the order was shipped in multiple boxes from China. There were a lot of issues with the order, mainly Dream Holic sending a bunch of wrong wigs, but DH slowly worked with my host to resolve the issues.
The wig was packaged in a branded translucent plastic zip bag with a very sturdy piece of cardboard inside to prevent the wig from crushing. I store all of my wigs in a large box, but the bag's design sets it apart from all of the other wig bags. The cardboard isn't pictured since I long threw it out to save on space, but it was seriously the thickest and sturdiest piece of wig cardboard I've ever received.
|interior of wig|
|top and wig clip|
|close-ups of the backside|
|Who is this even?|
|left: cloudy day with no flash, right: cloudy day with flash|
|with indoors fluorescent lighting without flash|
SummaryQuality: 3/5 ♦♦♦♢♢
The wig is soft to touch and easy to brush through which makes it easy to maintain. The fibers are nothing special in terms of naturalness. They reflect a good amount of light which can make them look unnatural in certain lighting conditions. I have not tested the heat resistance out.
Design: 4/5 ♦♦♦♦♢
I bought the Hime Ringo because I've always wanted a twin tails wig without the generic straight twin tails. It looks cute even with just one ponytail. This bangs on this particular style won't flatter all face shapes and I wish they were thicker. It's comfortable and lightweight to wear.
Price: 3/5 ♦♦♦♢♢
For international buyers, Etsy/Storenvy prices do have a significant markup above the Taobao prices before shopping service fees. I was aware of this when I ordered. But since I didn't want to deal with a Chinese shopping service, I just went in the group order. With discount, the price I paid was bearable, but if I had to pay full price, I probably wouldn't. They do have shipping and discount promotions every so often, so that would definitely have an influence whether I'd order again.
I went through a group order, so I didn't deal with it directly, so I won't give it a rating. My group order host mentioned that order fulfillment does take very long. They ship to the U.S. using EMS. When my group order host received the multiple boxes the order was split into, the 30+ wigs were not labeled, so she had to sort through all of them to decipher what each wig was.
Customer Service: N/A
Again, I went through a group order, so I didn't deal with them directly, so I won't give it a rating. Communication can be slow because of the distance and time zone differences between their staff. The factory is located in China, but the English support person is actually located in Sweden. The team member that handles their Facebook page did work slowly to correct the wrong wigs sent and did their best to make up for the mistakes.
Overall, this wig scored a 3.3 out of 5 marking slightly above average. After I purchased my wig, I saw a friend wearing a black wig which had the same amount of shininess. The wigs are overhyped, but they appear gorgeous in photos. Seriously though, they could tone down the editing a lot to provide an accurate stock photo. Their webshops still need a lot of work in order to make it easy for the customer. Having to cross reference across different platforms is highly inconvenient. Arda Wigs had this same problem too, but their Flickr gallery is more organized than a Facebook album, so it was an easier trial. Arda has slowly been adding more stock photos, so I hope Dream Holic will do so too in the future.
Dream Holic wigs are definitely unique with fun styles and color blends making them perfect for all kinds of cute and girly fashion styles. As far as I know, they haven't been involved in any scandals like, ahem, other lolita wig companies. Would I order from Dream Holic again? Probably not anytime soon. With good marketing (and Photoshop skills), I see them growing more popular in the future. They're not a perfect company, but they are open to helping their customers and improving their shop.